Genevity

Enjoy this preview of my work

Duration:
3 weeks
Platform: Desktop website
Skills: UI/UX design, IXD design
Deliverables: Style tiles, High-fidelity mockups, Prototype, Style guide, UI kit
Tools: Sketch, InVision

Genevity - HALO (Health Analysis & Longevity Optimizer) is an online planing software that focuses on providing personalized financial projections to their client’s health care costs and individual risks factors. Our challenge was creating an interactive experience between the financial advisors and clients, transforming complex information into easy digestible format, encouraging credibility to take action and promoting readability taking into account our main persona: the senior audience.

01

Design Principles

Our team combined our all insights, and created the following design principles:

Trust us to secure your future

Our design should invite people to use the platform and trust the information. Using calm color palettes we can establish a friendly and professional interface.

No reading glasses needed

Our design should allow people to focus on the important conversation centered around their financial future. The careful use of hierarchy and scale will increase legibility and overall understandability of the information.

Reports in the blink of an eye

Our visitors should be able to digest information with ease and confidence. Our design will provide better context and minimize the amount of text on the report through the use of spacing and data visualization.

No reading glasses needed

Our design should allow people to focus on the important conversation centered around their financial future. The careful use of hierarchy and scale will increase legibility and overall understandability of the information.

Trust us to secure your future

Our design should invite people to use the platform and trust the information. Using calm color palettes we can establish a friendly and professional interface.

Reports in the blink of an eye

Our visitors should be able to digest information with ease and confidence. Our design will provide better context and minimize the amount of text on the report through the use of spacing and data visualization.
02

Design Solution

1. Landing Page

2. Summary

3. Longevity

4. Care Cost Break Down

4. Print Report

Explore prototype using InVision
Open Prototype
03

UI Kit

04

Style Guide

Take a look at the entire Style Guide

Grids

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